Still Photography Guidelines
Our guiding principle is to make each image serve a purpose. They should should be a mix of both inspirational and aspirational images. Images don’t sell the property, but they do inspire potential buyers to want to reach out to the agent to see it in person. Here are some general guidelines intended to help you meet the client needs and shoot efficiently.
- Consider creating a new folder on your memory card for each property to make it easier to upload.
- Photograph the property according to the guidelines below.
- Double check the number of photos and locations.
- Go to you dashboard before leaving the property and mark the shoot as complete.
- Upload the photos using the link in your dashboard.
- Mark the upload task complete on your dashboard.
Number of Photos
- Shoot 15% more than the client order. So if the order is for 20, deliver 23. If it is for 35, shoot 40. Be as close to that number as possible.
- Drone photos are not additional, and count towards the total order.
- Make sure each angle is unique.
- 2-3 photos of each living room
- 2-3 photos of kitchens
- 2-3 photos of dining areas
- 2-3 photos of primary bedrooms
- 1-2 photos of all other bedrooms
- 2-3 photos of primary bathrooms with features like separate bathtub from shower.
- 1-2 photos of all other bathrooms
- 1 photo of each deck/patio view
- 1 photo of entrance from outside with door open
- 1 exterior photo from street level showing the entire front of the unit straight on
- 1 exterior of back yard
- drone photos (if ordered) showing relationship of the property to surrounding area
- 1 photo of garage IF it is clean and has extra features like a workshop, dog wash, etc…
- If you think the property needs more photos than what was ordered, feel free to reach out to client directly, and ask them if they want to upgrade. Current pricing is here. Make sure to make a note of this in the site notes in your dashboard.
Exceptions
Discretion is important here. These are suggestions, and you should allocate the images based on the most marketable features of the property. Takes some notes (mental or on paper) during your walkthrough to help decide how to allocate photos. It is better to skip an empty unfurnished bedroom or half bath, and get more photos of a well appointed living area. Just make sure to include that in the site notes.
Camera Height
- Ideally, images should be about 70% floor and 30% ceiling. Light switch height is a good starting place.
- Raise the camera up slightly for rooms with very high ceilings to get the 70/30 look.
- Camera height should be even or slightly higher than kitchen cabinets or laundry rooms to avoid showing the underneath of cabinets.
- Camera height can be lower to highlight things like fireplaces and furniture.
- Raise camera height slightly in bathroom. Good rule of thumb is that it is high enough for the vanity basin drain to almost be visible.
General Composition
- We shoot 100% horizontal/landscape. We will never shoot vertical just for the sake of composition.
- However, include 1 interior and 1 exterior vertical image for rental properties and higher end listings for use on social media or print magazines.
- Make sure your camera is level. This is important in order to not lose information when cropping in post.
- Start with the best angle in the room. This is often a wider shot that shows large windows.
- For a second shot in a room, look for a tighter composition.
- Consider using a straight on shot for living areas and kitchens.
- Avoid shooting directly into the back of chairs.
- Avoid shooting over furniture when possible.
- Avoid focusing on toilets
- Avoid distortion when having objects to close when using wider lenses. Instead, back up and zoom.
- Pay close attention to objects encroaching into the frame. Look for things like pillows, towel racks, door knobs, etc.. and alter your composition to avoid them.
Exceptions
Composition is creative and personal, and these are meant as guidelines. There are times that due to the constraints of a space, that you might have to tilt the camera for the best composition. This happens a lot on exteriors. If you need to do this, make sure to add it to the site notes so that it can be passed on to the editing team.